When it comes to the most proven cosmetic products, celebrity brands give everyone else a head start. After all, they are tested directly by the stars. Celebrities love to post makeup and skincare tips online. Whether it’s products they can’t do without when they travel, or ones that make their skin glow.
We can always rely on the stars for our makeup choices. Their recommendations mean that the products have stood the test of crazy schedules, long photo shoots and flights. But there are a few celebrities who have created their own brands, allowing fans to easily replicate their daily grooming and makeup routines in their beauty routine. Here, we’ve rounded up successful brands and collaborations.
Who: Paris Hilton
Brand: Paris Hilton ProD.N.A.
What Creates: After the huge sales success of Unicorn Mist Rose Water Spray, Paris has expanded her skincare line to include anti-aging care. If the press release of the new ProD.N.A. collection is to be believed, it is based on “an enzyme that works at the DNA level found in a strain of microalgae native to the Mediterranean Sea.” The product formulas include hyaluronic acid and encapsulated vitamin C. Four anti-aging products for the aging face, décolleté and eye area solve the problems that are also relevant for Paris.
Who: Kylie Jenner
Brand: Kylie Cosmetics
What she creates: It all started with Kylie Lip Kits, a set of lip glosses with a matte finish. Now Kylie’s range includes a full range of makeup products. Her cosmetics are sold exclusively online and thanks to their excellent quality and on-trend formulas, they fly like hotcakes. The other day Kylie Jenner made the cover of Forbes magazine as the youngest businesswoman in the world to have made $900 mln in 3 years.
Who: Jessica Alba
Brand: Honest Beauty
What she makes: Jessica Alba co-founded The Honest Company in 2011. The company creates household products for the home that are non-toxic for children. The Honest Company recently established its Honest Beauty division. The brand makes decorative cosmetics and styling products. Jessica often uses Honest Beauty products in her own makeup.
Who: Victoria Beckham
Brand: Victoria Beckham Estée Lauder Collection.
What she creates: Victoria partnered with Estée Lauder to create a capsule makeup collection of 14 basic products. In her collection, Victoria focuses mainly on eyes and lips, although products for skin glow are also featured. “People often ask me what things a woman should have in her closet,” says Victoria. – “How do you find your ‘base,’ the key things? It’s the same with makeup. So I created a collection that includes just the basic ‘basic’ makeup products.”
Who: Lindsay Ellingson
Brand: Wander Beauty
What she creates: The former Victoria’s Secret angel has developed a brand that she positions as “the first quality travel care.” The range includes multi-functional grooming and makeup products that are convenient for travel. Their packaging and textures are designed so you don’t have to deal with broken shadows and powders.
Brand: Fenty Beauty
What she Creates: Rihanna launched her own makeup brand back in 2017. Its main feature is that the singer included in the line of foundations and concealers a very wide range of shades for all types. This year, Rihanna also released Fenty Skin, which included skincare products that are suitable for all genders. The line includes cleansers and various creams that moisturize the skin and fight rashes.
Who: Kat Von D Beauty
Brand: Kat Von D Beauty
What she creates: The professional tattoo artist and gallerist produces cosmetics that not only makeup lovers, but also the world’s famous makeup artists are crazy about. The brand is trustworthy because all products Kat Von Dye developed as if for her own makeup bag. All the brand’s products are firm, dense, saturated, with bright pigmented shades. If you like lightweight, minimalistic makeup you probably won’t like it. But among makeup artists Kat Von D brand has already achieved a cult status.