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Brand launch is scheduled for July 31

Rihanna has published a teaser of its new brand’s skin care Skin Fenty, the launch of which is scheduled for July 31.

Promo video of Rihanna having fun with friends at the pool. Also models with different skin types in the campaign participated rappers A$AP Rocky and Lil Nas X. In the caption to the video Rihanna proclaimed “a new culture of skin care”.

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Publication from badgalriri (@badgalriri) on 14 Jul 2020 1:55 PDT

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Publication from badgalriri (@badgalriri) 17 Jul 2020 at 6:56 PDT

The singer confirmed that the appearance of the rappers in the video by chance: Fenty did not share Skin skin care for men and women. On Twitter Rihanna wrote: “If someone told you that cosmetics have a gender, it’s false.”

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Publication from badgalriri (@badgalriri) 19 Jul 2020 at 9:03 PDT

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According to her, work on Fenty Skin was the last two years. In the line of care cosmetics are eco-friendly products, which fit perfectly under makeup. According to the documents on registration of the trademark, the brand can produce therapeutic and placebo cosmetics, soap, products for body care, personal hygiene products and accessories, kits, applicators.

Recall that Rihanna already has her own brand of decorative cosmetics Fenty Beauty, and apparel Fenty launched together with LVMH. The singer will release their ninth album, read here.

Beauty

Rihanna

brand

ASAP Rocky

campaign

fenty skin

Lil Nas X

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