The company Calvin Klein introduced a new fragrance, CK Women, the face of the advertising campaign are actress Lupita nyongo (Lupita Nyong’o) and saoirse Ronan (Saoirse Ronan). The author of the campaign and the bottle became the creative Director of CK RAF Simons (Raf Simons).
The bottle is rectangular in shape with rounded corners is crowned by a cap with a big transparent plastic disk, where the grey tones depict the eyes.
Nyongo and Ronan appeared on the posters with the other women that inspired their creativity and finding yourself. Nyong’o pictured with actress Katherine Hepburn and singer Eartha Kitt.
For Ronan role models with whom she is pictured, became singer and pianist Nina Simone and actress sissy Spacek.
The authors of the scent were Honorine Blanc and Annick, Menardo, on account of which work on CK Obsession, Deep Euforia, Encounter.
The fragrance belongs to Oriental-floral, described in the first reviews as “a floral woody with notes of orange blossom and pink pepper”. The stated notes of eucalyptus, black pepper, citrus; orange blossom, Magnolia, Jasmine; cedarwood, frankincense, problems
According to RAF Simons:”the Idea of the campaign is to study the feminine — a group of women is a common theme, the desire to find the source of their power and create their own unique style, as well as guide and support those who will follow them.”
Calvin Klein also launches a social media campaign, encouraging fans of the brand to use the tag #IAmWomen and share images of inspiring women.
The fragrance is available only in London, the official start of sales in other countries on August 15.