Over the past year in Russia began to be sold 1547 brands (but not sure). Which ones deserve the attention?
In this part — about new brands of makeup and those produced in Russia.
Huda Beauty probably will be included in “the newest make-up the history of the beginning of the XXI century” thick Foundation, false eyelashes and huge palettes of shadows with bright glitters. Prior to the opening of Sephora in Russia it was possible to speak only as of the dead either good or nothing. Our post “to Buy or to score: makeup Huda Beauty” caused 170 commentari, most of which boiled down to “how could you?!”
What do we think now?
Masha: Brand cult, but the media is controversial. The shadows from the palette Desert Dusk Eyeshadow Palette beautiful, but capricious. On the other hand, recently a leading makeup artist Sephora Alexander benny made me a bomber of their eyes. So I now I’m almost a fan of the Desert Dusk.
Nastya: White Desert Dusk is really bad, but shades of such good that I’m willing to Tinker. And Rose Gold no complaints even included it in best of the year.
Jan Z.: I suddenly became a fan of palettes 3D Pink Sands and it is expected — lipstick Heartbreaker.
More about the brand:
- Buy or score: makeup Huda Beauty
Kat Von D
Tattoo artist kat von D became famous after participating in the show Miami Ink and got into the Guinness book of records, having made 400 tattoos in 24 hours. This year, the brand celebrated its 10 years.
Masha: I Love liner Tattoo Liner — Sephora bestseller and winner of the “readers Choice”-2018 2018 American Allure. More like the palette of shimmers / highlighters Alchemist Holographic Palette — color, with bright luminescence and small grinding. Tried shadows are beautiful, too.
Anastasia: the concealer is really the most resistant of all, I’ve tried. Don’t like to swim in the pool, but I think he’d have even survived such an event.
More about the brand:
- What to buy from Kat Von D: advice of makeup artists and makeup bestsellers
- What to buy from Kat Von D, if you have $ 100?
Models with makeup “by Kevin Aucoin” appeared on the cover of American Vogue 18 times in a row. He painted cher, Janet Jackson, Cindy Crawford, Kate moss, Madonna, Naomi Campbell, Christy Turlington. He has written three books — The Art of Makeup, Making Faces and Face Forward. In 2001 he launched his own brand.
Masha: it’s almost a pity that the brand appeared in Russia. Until it was sold exclusively in the US, it was enough to accidentally drop the name Kevin, and it was immediately clear that you are in the subject. Now this trick will not work. On the other hand, the legendary mosaic of The Neo Bronzer can be bought in Moscow, and it’s cool. And to showcase your beauty-advanced, there are other names.
Lena: Anya Kartashova make-up Artist advised me to not take the stretch Neo, and classics – The Sculpting Contour Powder, a separate bronzer, blush or highlighter.
More about the brand:
- Study: palette Kevyn Aucoin The Neo Bronzer
Marc Jacobs Beauty launched in 2013. According to Mark, the concept of makeup is that “each of us is a star in his own film, and the attendant habit to dress up, make up and perfume helps brighten Express their individuality”.
Individual attention, packing: it seems unusual, but do not want to let go of. Say, mark was asked to make its coverage the same as his glossy coffee table.
Lena: Shadows cast a spell long ago. Declare that a moisturizing primer is the bomb. Iconic mascara Noir Velvet (443 feedback on the website and completely delight) stumped. The effect is beautiful, but, Oh, how to comb out these clumps on the eyelashes.
Masha: I Love the Eye-Conic Multi-Finish Eyeshadow Palette and pencil Matte Highliner Gel Eye Crayon Eyeliner.
Edward Bess model and makeup artist. Once he decided to make a versatile fondant that would not be out of fashion. Line Lip Wardrobe launched in 2006, the first batch was sold out instantly.
Now in the permanent collection of Edward pramer, tone, highlighter, eye shadow, lipstick and lip gloss, three fragrance and some body care products for the hair and face.
Masha: Damn, damn charming Edward himself! At the presentation everyone did makeup and loved it almost more than the models themselves. If I hadn’t had to start the official part, he would with glowing eyes and all painted. These lovers in their job people just can’t be a bad cosmetics.
The whole brand is about Nude light illumination and care. Even in the line of lipsticks 12 shades of bright on the strength of three pieces, the rest is variations of beige and pink. And caring the primer?! Huge beautiful Bank (47 ml), funds from which will suffice for three years.
Hello Beauty Serum
The launch of the domestic Beauty Hello hardly the most stunning and significant. One of the founders — Sergey Ostrikov, in the range of only serum, the prices are more than budget (299 RUB 30 ml). Each bottle is one of the main working component which is designed to solve a specific task.
Olga: I had serum gialuronka and matrixrom, both good workhorses. Also liked the format — small bubbles are convenient to take on the road or in the gym.
Julia: really cheap Brand serums — the concept sounds like a bid for success.
The brand was developed with the expectation of generation Z, today’s teenagers, those who are just starting to get acquainted with the world of cosmetics. And this world is for them rather than “to emphasize the dignity, hide flaws”. Therefore, in the range of sequins, coloured ink, coloured pencils and that’s all. For development attracts foreign agents the art Director with the team from Holland.
Mary: My niece is 11, she loves unicorns, drawing, and books about Harry Potter. Another year or two and will be one of the TSA for Soda c its pink boxes and fun labels that are nested within each box. In my childhood most of the brands seemed boring and adult, so I’m thrilled that there is now Soda.
Nastya: I was 15, but I have quite a target audience of the brand. Not all agents are the same great quality, but decent at least half.
Skin Elixir brand
The brand is just 6 units: 4 cream for women, one for men and one for hands — male and female and even children. Packaging made of oak planks, in which are inserted removable blocks from recycled plastic. When the cream runs out, you can buy a plug and inserted into a wooden holder.
Olga: Wooden packaging look very stylish and, for me, even more important, do not deteriorate from damp in the bathroom. Cream (I tried the one for oily skin) is a fragrance free, very lightweight, absorbs really for a second, and immediately evokes a feeling of comfort: no tightness, no greasy and moisturizing on a 5+.
Funds for children Moriki Doriki
Own brand “L’etoile”, hypoallergenic products for children from 3 years: foam, antiseptic gel for hands hygienic lipsticks and even scents. On the packaging depicts one of Morikov Torikov — toy characters who live in an underwater country. Once seen, never forgotten and no one will confuse.
Nastya: do Not be afraid this word, the old product here — bubble bath. Packaging — like mousse for the hair, squeezed a huge thick and fluffy cloud. Form factor is not new, but all such that I’ve met before, were more expensive and didn’t sell as widely. And they have cute covers for phones: help me out, if you don’t have time to order from aliexpress.)
What are the runs you remember the most? Which brands are still waiting in Russia?