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Online community offers a new minimalist aesthetic

One of the reasons that the sales of cosmetic brands fall, is the popularity of the VSCO girls, says Business of Fashion. This subculture became popular in 2019 and received its name from the application for processing photos.

Online community brings together young people (not necessarily girls) who prefer the natural bows and natural makeup or none at all – in contrast to the heroes of Tumblr.

The spread is minimalistic aesthetics VSCO causes an increase in demand for hybrid products of small brands, as well as special attention to environmentally friendly ingredients.

About how in 2019, the trend on fast breaks the beauty cosmetics market, we are told in our material.

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