Brand will begin to release funds for the care of skin, hair and nails
The company Coty has acquired a 20% stake in beauty brand Kim Kardashian KKW Beauty for $ 200 million. According to WWD, this will extend the range of the brand — there will be personal hygiene products and cosmetics for skin, hair and nails. Now it is makeup (including body) and perfume.
“This transaction is similar to the one that Coty has signed with Kylie (in November 2019, the company bought a controlling stake in the brand sister Kim Kylie Jenner Kylie Cosmetics. — Approx. BURO.). The only difference is that Kim Coty has a lower share of investments, — said the publication of CEO Peter Harf. Now we must realize the great potential of Kim and Kylie.”
Recall that in March KKW Beauty has introduced a new collection of Classic II, which included palette eyeshadow and eleven nadovich shades of lip gloss.
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