None of the experienced butyricum not surprise cream with extract of snake venom or nanocolloidal silver. And all sorts of masks with gold particles/slime snail/volcanic clay all of us a long time ago perceived as the usual stuff from the list “nothing I have will not fall off if I it smear”.
The market the beauty industry has grown to unprecedented latitudes, and now to surprise buyers, you need to release something really provocative and out of the ordinary.
I present to you today’s Challenger.
Shop with Peach & Lily in December last year announced an interesting new product that caused a lot of rumours and talk: Shangpree Korean brand brings to the international market its new product, a moisturizer with a seed of sea salmon.
Around the cream immediately formed the hype on the subject of the ethics of using such product. Needless to say that the company had to endure not one press conference where it was announced that the salmon populations would not be affected.
Needless to add that provocative scandals it is not saved.
In Korea this product is available in the corners and salons stamps since August of 2018, and you can enter the procedure with this cream until the October ordinary mortals do not have the slightest chance: bite the price and the people standing in the list of pre-recording option above you.
The cream is in the cabin of the brand
And in retail stores this cream came only a month after release, and then under a lot of pressure bloggers, Japanese and Arabic: the distribution of the brand has not got almost none of them, and try noisy novelty like.
Since the end of August, the brand promised to take your salmon to the European market, but London saw it only in mid-September.
Corner of the brand at Harrods, London
What is noisy novelty?
First things first: the cream is not used the seed of the salmon whole, but only the single molecule responsible for hydration and nourishment of the human skin. Who and how did you think to look for moisturizing ingredients there, is not specified.
In addition to the main ingredient the cream contains components and more habitual: in the composition of several types of algae, Royal jelly, milk, sea grass, pearls, oysters and phytosphingosine. This whole rapid response team aimed at powerful moisturizing and healing effect; also promised to lighten post-acne, healing scars, reduce the depth of wrinkles and the lifting effect of “atopic skin”. And cream “does not smell”.
The people next to us the magic happens, and we all miss!
The product itself released in the form of capsules for 12 ml. Each capsule is for single use only. 30 capsules will have to pay $ 135.
The jar containing the cream is made of thick frosted glass, has gold-plated details and looks undemanding in my opinion quite beautiful. Although the fish on the headboard brings back memories of fishing in “Brother bear” or “Balto”. Sorry.
The internal capsule is made of recyclable material
Despite all the difficulties that are surrounding yourself with the cream of foreign cosmetics gatherers adopted the new product very warm and sold out the entire party arrived on the first day than rather shocked by the distributor.
Now it only remains to hope that the salmon strong enough nerves — I don’t know about you, but I would be unpleasant, if at me the whole time waiting I watched the Koreans.
How do you feel about these components in cosmetics?
Consider them justified or just hyponymy?