The singer will represent the new women’s fragrance brand
The British singer-songwriter Dua Lipa became the new Ambassador of the perfume Yves Saint Laurent Beauté. She will represent the new fragrance by the French house.
“I feel a strong connection with the campaign, the spirit of fearlessness she represents. I advocate for the importance of being confident and aware of his power, to be uncompromising in matters of who you are, what you do, what you believe, and always be proud of your actions. It seems to me that my values are very consistent with the philosophy of the new fragrance Yves Saint Laurent,” said Dua.
General Manager at Yves Saint Laurent Beauté Stefan Besi noted that Lipa is the voice of a generation and embodies the independence and freedom, and for the brand the opportunity to collaborate with such a young and talented artist is a great honor.
YSL previously announced the start of cooperation with DJ and producer Nina kraviz, who became the first “musical talent” at home in Russia.
Yves Saint Laurent
Yves Saint Laurent Beauté