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Fans of the brand touched by this approach to understanding beauty

Discussing a photograph that appeared on the website of the new fashion brand Rihanna Fenty. In the picture advertising the items from the first collection of the brand, it is clearly visible that the model has the scars on his cheeks and they are not retouched.

Users wrote in comments that they are touched in this approach brand to inclusion and a broad understanding of beauty.

Model posing in a picture – Aven Meighan Cool – previously spoke about the peculiarities of their appearance. “People tell me that I look like a Jaguar, or that I look exotic. Sometimes I want to yell at everyone – look at me, I am more than scars, I am the same person. But I understand that it was just curiosity. I know I’m different, I have a different face, but for me this is beauty.”

Other brand Rihanna Fenty Beauty in 2017 has released 40 shades of Foundation, followed about extending the palette began to claim other cosmetic companies. This phenomenon is called “effect of Fenty”. The singer also launched an inclusive brand of underwear Savage x Fenty, but some customers were still disappointed with the dimension line.




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