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The heroine opens a portal to another world, where everything is covered with flowers

Gucci has released a new video and photos dedicated to the new perfume Profumo di Fiori. In the campaign, dedicated to fragrance and directed by Floria Sigismondi, starred Anjelica Huston, Florence Welch, Jody Turner-Smith and Susie cave.

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Publication of Official Gucci Beauty (@guccibeauty) Jul 30 2020 7:30 PDT

Mini-movie begins with the fact that Florence is walking through the abandoned buildings of the Italian monastery of La Scarzuola. Zagadyvaya desire, the heroine is transferred in parallel worlds, where they showered a rain of flowers and petals.

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Publication of Official Gucci Beauty (@guccibeauty) 26 Jul 2020 at 3:02 PDT

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Publication of Official Gucci Beauty (@guccibeauty) 28 Jul 2020 at 5:59 PM PDT

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Publication of Official Gucci Beauty (@guccibeauty) 25 Jul 2020 at 2:58 PDT

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Publication of Official Gucci Beauty (@guccibeauty) Jul 23, 2020 at 3:01 PDT

Recall that the campaign for the fragrance Gucci Bloom, began with a series of videos with talking roses. Alessandro Michele was inspired by the movie “Donkey skin” Catherine Deneuve.

Gucci

Florence Welch

Angelica Houston

gucci bloom

campaign

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