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To learn how smells Mémoire d’une Odeur, it will be possible in August

Musician Harry styles, since March last year, representing suiting line Gucci Tailoring, has become the face of the new fragrance of the Italian brand. The novelty has received the name of Mémoire d’une Odeur, has no reference to gender or age and will go on sale in August.

On a marketing campaign Mémoire d’une Odeur job British Director and photographer Glen Luchford, which collaborates with Alessandro Michele. With Harry in the shooting was attended by the designer, Harris Reid, actress Zumi, ROSO, artist Ariana Papadimitropoulos and Olimpia Dior, writer klossowski Stanislas de Rola and supermodel 80s Leslie Wiener. In honor of the launch of the new fragrance Gucci also added in your app content filter and create a GIF based on the campaign.

We will remind, on may, 28th in Rome hosted a presentation of the new cruise collection of Gucci. One of its Central themes is the reaction of the brand on the ban of abortions in American States. As Alessandro Michele protested and supported the women, we are told here.

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