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The composition Mémoire d’une Odeur includes notes of Indian coral Jasmine, sandalwood and chamomile

In may, Gucci announced the launch of its new gender-neutral fragrance Mémoire d’une Odeur, a person that became a musician Harry styles, since March last year, representing suiting line of the Italian brand. Now on YouTube-channel the brand new video, dedicated to new music Indian coral Jasmine, sandalwood and chamomile. With Harry it starred designer Harris Reid, actress Zumi of ROSO, artist Ariana Papadimitropoulos and Olimpia Dior, writer klossowski Stanislas de Rola and supermodel 80s Leslie Wiener. The author of the video was made by a British Director and photographer Glen Luchford.

The plot of the video, the style along with other characters dancing near a fire, walking on the sun-drenched field and a picturesque old houses, rides on a vintage car and have fun at the picnic. The shooting of the campaign took place in the suburbs of Rome.

In honor of the launch Mémoire d’une Odeur instagram Gucci also appeared several posts with baby photos of all the heroes of the campaign, as well as models of the brand. To learn more about the fragrance here.




The new fragrance

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