Cases they can be reused
Hermès has launched a cosmetic direction Beauté Hermès and presented a debut collection of lipsticks for lips called Rouge Hermès. The line includes 24 shades that became a historical reference to the address of the house on the Rue du Faubourg Saint-honoré in Paris. Sources of inspiration for them was the famous silk scarves-caret and skin samples from the archives of the French house.
“Like a silk handkerchief on the woman’s neck, which brightens and accentuates her beauty, we wanted the makeup palette Beauté Hermès found or rediscovered that sense of color, the Supreme femininity. Color for Hermès – reckless and heady passion, craft, nuance, madness would be a good tone, a real language of communication. In our library in Lyon has collected more than 75,000 shades of silk, from the collection every season join the hundreds of new shades of red, pink, blue, yellow,” – said the art Director of Hermès women’s division of the Bali Barre.
Boxes from lipsticks can be reused — they are made of the same metal used in the creation of accessories for Hermès bags, and received a special mechanism, which provides the possibility of replacing the core of the lipstick. In addition to the metal package used recycled cardboard, and the amount of plastic has been minimized.
“I wanted to find a basis of the form of a talisman that allows you to combine items and submit sign. I tried to give it meaning, to make it not just a witness, and relay, rather a conduit of beauty,” said creative Director of jewelry and Shoe direction of the brand Pierre Hardy.
For the spring-summer season Hermès has released three limited edition shades of lipstick – Rose Inouï, Violet’insensé, serve quality and Corail Fou. Also, the house was added to the lineup uhodom balm generic lip pencil, glitter and accessories – brush in lacquered wood for the application of lipstick, a case for lipstick with a built-in mirror and a separate round mirror on a leather strap.
We will remind, about plans for Hermès to launch a full beauty line became known in March last year. Then reported that it will include both skin care and makeup.
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