To save time on shopping
The company “Erkafarm” opened the store with the concept of “drogerie.” The new format combines the convenience goods, hygiene products, cosmetics, perfumes and pharmacy.
“Creating a format drogerie, we aimed to reduce the time which it takes the modern people on shopping. We decided to depart from the classic range of shopping and build it for a more exclusive and niche, while affordable brands, including ecocosmetics. If we sell toothpaste, only with a therapeutic effect, and with animal feeds we are and medicines for them. You can buy everything in one place and not waste time visiting five different shops and pharmacies,” says commercial Director of “Erkafarm” Armine Danielyan.
In the future, such stores-drogerie plans to open in Moscow, Novosibirsk and Krasnodar.
Previously, the brand Oysho has opened a pop-up-fitness-club in Moscow and presented the new collection for sports. What new clothing line, created using the latest technology, went on sale, you can find here.