The brand has made a film dedicated to the Month of pride, but for the Russians it was sazanterasu
An account Russian cosmetic brand Urban Decay in Instagram has released a stripped-down version of a promotional video dedicated to the Month of pride, designed to draw attention to the protection of the rights of the LGBT community. Cutting roller drew attention to the telegram-channel “Everything will remain and I will die.”
In the original video, published in the international account, the models will participate in the parade with rainbow flags. They also demonstrate cosmetics with sequins from the collection Heavy Metal Glitter. In the Russian version of the movie, appeared in a promo version in instagram, there are only a few seconds of the original film, of which the non-obvious idea and its direct relationship with the Pride.
Recall that this year, IKEA has released a rainbow version of its famous bags Frakta. Funds from the sale transfer to the Fund of the human rights Campaign, one of the largest American LGBT organization, which supports equal rights for the LGBT community.