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Players can design the makeup for their characters and share in social networks with the hashtag #MACxTheSims

M. A. S. became the first beauty brand, presented in the popular computer game The Sims 4. Users can now experiment with beauty images of their characters. Free feature, released in the base game update is available in Create-A-Sim.

For collaboration, the Director of the M. A. C. makeup Romero Jennings created a huge number of different colour combinations, inspired by his work on the set, fashion weeks and workshops.

In addition, players are encouraged to share the resulting they have make-up on social networks with the hashtag #MACxTheSims.

Recall that in early June, Director Emilia Cepelewicz and “Workshop Brusnikina” launched The Sims 4 theater project “Longing to play”. They debuted the performance of “Heaven” based on the eponymous play by Maxim Kurochkin.

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