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Pre-order means the brand will be available from July 15

On the evening of 9 July, Lady Gaga officially announced the launch date of its beauty brand, Haus Laboratories, rumors about the appearance of which went last year. In the debut collection will include three tools: a pencil lip RIP Lip Liner, gloss, Le Riot Lip Gloss and face powder-shimmer Glam Attack. Pre-order them will be available from 15 July on the official website of Haus Laboratories, and from September they will be available on Amazon.

“I can see how in a world where many people feel pressure and trying to look a certain way, there are some changes, — said Gaga in an interview with WWD. I also want to dispel judgments about what you should be like someone else, to follow some rules in makeup or look superconvergence and in accordance with the requirements of the social to fit in and be considered beautiful.”

All funds will be sold as a trio for $ 49. To assemble these mini-sets will be around six themes. For example, in a set called the Haus of Chained Ballerina will include black shimmer, lip pencil sudovogo hue and delicate peach gloss and in the Haus of Rockstar Golden shimmer combined with a pencil and a gloss Burgundy colour. Among other topics — Dynasty Haus of Haus of Metalhead, Haus of Rose Bitch. In the development of formulas and products Outlook Haus Laboratories Lady Gaga helped her friend, makeup artist Sarah Tanno, who was the global art Director of the brand.

About best fashion images Lady Gaga over the past year, read our material.

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