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The first fragrance will be present at the end of 2020

Italian brand Brioni and the Swiss company Lalique Group signed a cooperation agreement until the end of 2024. Reported by WWD.

In cooperation Lalique will be created for the Brioni men’s fragrances, the first of which will introduce in the fourth quarter of next year. Its output is timed to the 75th anniversary of Brioni.

“Cooperation with one of the world’s most prestigious brands of men’s luxury clothing gives us a unique opportunity to expand our perfume range and client base in the luxury market, and increases our value,” — said the head of the Lalique Group Roger von der Wade.

Recall that in mid-November, the Ambassador Brioni became brad pitt. The first advertising campaign with the participation of famous actor due in January 2020.





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