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Face Idôle became a singer and actress Zendaya

Lancôme has announced the release date of her new fragrance Idôle focused on the Millennials. The face of the new perfume of the French brand was the actress and singer Zendaya, known for the franchise “spider-Man” with Tom Holland and the HBO series “Euphoria”. To collaborate with cosmetics brand she started in February of this year.

According to WWD, the launch Idôle scheduled for August 22. Until the official instagram Lancôme appeared a few teasers of “scent of the future”, which is described as “ghostly, yet powerful, gentle but persistent”. Other details were not disclosed.



Previously, Gucci announced the launch of the new fragrance Mémoire d’une Odeur, which will also go on sale in August. In the advertising campaign for gender-neutral innovations starred musician Harry styles.







The new fragrance


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