The brand wants to communicate on another level with their fans
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British brand Lush released a statement on instagram that the brand covers the social media accounts.
“Over time the social networks are creating more and more obstacles for direct dialogue between us. We are tired of fighting with the algorithms, and we don’t want to pay to appear in your news feed. So we decided that it was time to say goodbye to some social media accounts and instead, to establish a real dialogue between you and us”, — wrote the press service.
Not all fans of the brand reacted positively to the news. In the review they pointed out that most of the audience is Lush on instagram, so to leave is unwise. They also noted the confusion that may arise due to the fact that the decision concerns only British representative of the brand. The rest of the world accounts will still work.
We will remind, on March 29 appeared in the sale of 54 new bath bomb Lush. So the brand celebrated the 30th anniversary of this product. The festive collection includes bombs can range from the simple scents and complex and unexpected flavors, as well as bestsellers of the company.
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