In February, the network of Korean cosmetics ISEI opened Ukraine’s first mono-brand shop Missha. He appeared in the largest shopping Mall, Lavina Mall.
Once Missha became the first representatives of Korean cosmetics, which opened mono-brand boutique in Seoul. Today to create your own customer experience is brand strategy. A new store in Kiev repeats the concept of the Korean Missha: the assortment of design solutions. The boutique will be sold 670 different products. Korean cosmetics is notorious for offering innovative formulations for a variety of beauty queries.
Anush Tovmasyan, CEO Empair, the network management ISEI: “Missha is a strong brand with international fame and many fans. With the opening of our store Ukraine became the 48th country on the global map Missha. Brand love for the philosophy of affordable quality. Beauty, young glowing skin, well-groomed look must be accessible to people with different income. And I’m sure that Ukrainian women have earned such a brand”.
The greatest demand among Ukrainian women use face creams, BB creams and exfoliating products Missha. Flagship products are creams Super Aqua Cell Renew snail and Perfect Cover BB.
Cream, Super Aqua Cell Renew snail
BB cream Perfect Cover
One of the slogans of The — Dare.Simple, the other — “love your skin, love your soul”, and the name of The decode as “Miss Sexy Healthy Active”.
Lilianna Kovtunets, head of retail network ISEI: “products of the brand are widely represented in the network ISEI 2016, and during this time, sales of cosmetics Missha has doubled. In December 2017, we have become The exclusive representative in Ukraine. Missha will continue to be sold in multibrand stores but not with such a wide range as in the new monobrand”.
Lilianna Kovtunets, head of retail network ISEI
In 2018, the ISEI brand launched a new store format — Isei Beauty Market, and plans to gradually scale the boutiques in this concept. In concept stores Beauty Market Isei presented just beauty and makeup, recreate the atmosphere of Korean boutiques and implemented design interior solution. So the brand ISEI is building a unique consumer experience that is called the future “stone retail”. The company does not exclude the emergence of new brands, if you see the willingness of suppliers to cooperate.
Beauty brunch to celebrate the opening of the first monobrand boutique in The Ukraine
Hannah Choi, head of marketing Department KOTRA; Lilianna Kovtunets, head of retail chains Isei and Missha; Alain Bushinsky, makeup artist, makeup artist, specialist MakeUpMe Academy
Brand Missha was founded in South Korea in 2000-m to year, after 5 years they opened the store on Fifth Avenue in new York, and a year in Europe. In 2010, the face of the brand was male k-pop Duo TVXQ. Owns the brand cosmetics company Able C&C Co., Ltd.