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This summer means Rare Beauty will appear in Sephora stores in the U.S., Canada and Mexico

In instagram account of Selena Gomez appeared the announcement of launching their own beauty brand singer and actress. Mark got the name of Rare Beauty (in honor of the last Studio album by Selena released in early January).

In the short video, you can see how Gomez is testing blusher, lip gloss and mascara Rare Beauty for yourself, and discussing them with your team. Sales will start this summer in Sephora stores in the U.S., Canada and Mexico. According to WWD, the next step for the brand will be entering the world market, is scheduled for 2021.

We will remind, on the work of Selena Gomez over the line of cosmetics became known in August last year. This is not the first beauty experience of the singer, in 2011 she developed the fragrance in conjunction with the company Adrenalina Inc.



Selena Gomez



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