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50 the authors of the most interesting stories about its uniqueness will star in the campaign of the brand

Selena Gomez has announced that it is looking for authentic models among fans for her beauty brand. Contest #WeAreRare is on instagram before March 1.

The singer asked followers to share what makes them rare, special, unique. March 9 will be announced the 50 winners who would be part of the campaign Rare Beauty. Ambassadors will receive “exclusive access to brand products, merch and more importantly, new friends.”

“We are open to all people – no matter how you look or who you love,” said Selena.

It is noted that the ambassadors will be to change. This means that if you failed to get into top 50 applications on the first try, you can try again.

Details about the competition conditions and submission of applications can be found here.

Cosmetics Rare Beauty will appear in Sephora stores in the summer of 2020. The brand name is associated with the last Studio album of the singer.

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