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The first fragrance by the German brand will present in 2021

German brand MCM has signed a ten-year contract with the French company Inter Parfums. Together they will prepare the debut perfume line of the brand. The first fragrance MCM will appear in early 2021. Reported by WWD.

“Since 1976, MCM expands the boundaries of fashion and reinterprets the market of luxury leather goods through innovation, advanced technology, exceptional creativity and excellent quality. We’re excited to add this brand to our perfume portfolio, and plan to develop extraordinary fragrances for women and men that will reflect a creative spirit MCM”, — said the Chairman of the Board and CEO of Inter Parfums, Jean Madar.

Recall that in October last year, the former creative Director of adidas, Dirk Schönberger took a similar position in MCM. During this time he managed to remove the campaign of the brand Billy Iles and release a new collaboration with A Bathing Ape.

Earlier, the perfume line has appeared at the new York designer Thom Browne.

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