It was the first “musical talent” brand in Russia
Yves Saint Laurent Beauty announced a collaboration with DJ and producer Nina kraviz, who became the first “musical talent” brand in Russia and represents for him the energy of the younger generation.
“As a longtime fan of Yves Saint Laurent with its rich heritage, I am very glad to work together with the Moscow team YSL Beauty and become the first musical talent of the brand in Russia”, — said Kravitz.
“Nina has paved the way for a new generation of independent women and talented musicians on the world stage. When in 2017 Mixmag gave it the title of “DJ of the year”, she cemented her status in the global music community. Nina feels at home performing in the most unusual parts of the globe, from the Eiffel tower to the great wall of China or playing on underground parties. In her work she is in a deep and large-scale search for new and inspiring,” reads the official statement from Yves Saint Laurent.
As a YSL Beauty Music Talent Nina kraviz throughout the year to publish in your instagram history about makeup and favourite products from YSL Beauty, telling followers about his vision of beauty.
We will remind, in April, Yves Saint Laurent Beauty at the Coachella festival pop-up space in the gas station. YSL Beauty Station, guests were able to mingle with the artists of the brand and buy the lipstick and lip gloss.
Yves Saint Laurent